Some of you may know of Edward Bernays. His influence, along with Freud’s and others, form the basis for public relations and many modern market strategies. For example, in order change society and make it more permissible for women to smoke in public, Bernays staged attractive models lighting up Lucky Strikes in a New York Easter Day Parade in the 1920s. All of a sudden, women began smoking much more and disregarding the old taboos. By making this behavior more acceptable, Bernays increased the profits of the Lucky Strikes cigarette company considerably.
While some may see his contributions in a negative light or as manipulative; one can’t deny the impact he has made. Nevertheless, he made marketing strategies concerned more with selling images and feelings rather than just the simple product. Today, when one sees advertisements for cars, they are almost always associated with freedom and the feeling of the open road. Some car companies even place attractive models in or near the car. This kind of advertisement creates a feeling or a desire for the customer which in turn leads to greater sales.
What is your advice about the best way to make more desirable your Products?
For more information see:
Edward Bernays (Wikipedia)
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